The Vice President of Marketing at Charleys is a senior leadership role for a high-energy, marketing executive who sees opportunity everywhere — and moves fast to capture it. This leader is responsible for building brand equity, driving guest traffic, and accelerating growth across Charley’s brand. This role leads all marketing functions — brand strategy, digital, social media, creative, field marketing, menu innovation, PR, and franchisee communications — with urgency and precision. The VP of Marketing must deeply understand the franchise business model and serve as a true marketing partner to operators across the system. This position is ideal for a bold, data-driven leader who thrives in a fast-moving, entrepreneurial environment where priorities shift quickly, the bar is high, and results are expected immediately. What You’ll Own (Core Responsibilities) Brand Strategy & Growth Build and execute a bold, fast-moving marketing strategy that drives brand awareness, guest traffic, and same-store sales growth across the brand system Rapidly identify gaps in brand presence and move decisively to close them across all channels Lead national campaigns, LTO launches, and promotional strategy with speed, creativity, and sharp execution Maintain brand consistency across all touchpoints while continuously raising the standard of quality and relevance Digital & Social Media Leadership Own the full digital marketing ecosystem: paid media, SEO/ SEM, email, social media, loyalty programs, and app marketing Drive aggressive, results-oriented growth across social platforms — moving fast, testing constantly, and scaling what works Leverage data, analytics, and emerging tools including AI-enabled platforms to sharpen targeting, personalization, and ROI Set a high bar for content quality, cadence, and channel performance — and hold the team accountable to it Franchisee Partnership & Field Marketing Build authentic, trust-based relationships with franchise partners and serve as a genuine marketing resource across the system Develop tools, campaigns, and co-op programs that move the needle at the local level and directly support operator success Communicate proactively and transparently with franchisees; ensure alignment between national strategy and local execution Balance system-wide brand standards with the operational flexibility franchisees need to win in their markets Menu Strategy & Innovation Oversee menu marketing strategy including product launches, pricing communication, and menu board optimization Partner with Culinary and Operations on new product development, testing, and national rollouts Use guest data and market insights to identify menu opportunities and prioritize high-impact initiatives Data, Analytics & Performance Use data and analytics to evaluate marketing effectiveness across all channels and campaigns Translate insights into fast, decisive action — adjusting strategy in real time based on what the numbers show Manage marketing budgets with discipline, allocating spend based on impact and measurable ROI Cross-Functional Leadership Partner across Operations, Culinary, Analytics, Finance, Legal, and IT to ensure marketing supports and accelerates business priorities Lead agency and vendor relationships with high expectations for performance, speed, and accountability Collaborate with the broader multi-brand marketing and leadership community to share best practices across brands Team Leadership Build, develop, and lead a high-performing marketing team with clear expectations, strong accountability, and a bias for action Model the energy, urgency, and ownership mindset that defines our culture Create an environment where great ideas surface quickly and execution is never slow What Good Looks Like You’ll be successful in this role if you: Walk into a room, immediately see the gaps and the opportunity, and start building momentum the same day Bring intense energy and urgency to everything you touch — slow is not in your vocabulary Deeply understand the franchise business model and genuinely value the operator relationship Balance bold brand thinking with sharp executional discipline and financial accountability Thrive in a founder-led environment where change is constant, expectations are high, and speed is a competitive advantage Develop and elevate your team while remaining hands-on and close to the work What You Bring (Qualifications) Required 7–10 years of progressive marketing leadership experience, preferably within QSR, fast casual, or franchise restaurant brands Demonstrated ability to move fast and deliver measurable results in a high-growth, high-change environment Deep expertise in digital and social media marketing with a track record of building brand presence and driving engagement Proven experience working within or alongside franchise systems with a genuine understanding of the franchisee relationship Strong analytical mindset — uses data to make decisions quickly and adjust strategy in real time Exceptional communication and presentation skills; comfortable with executive audiences and franchisee communities Bachelor’s degree in Marketing, Business, or equivalent experience This job description is intended to describe the general nature and level of work performed by employees in this role. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required. Responsibilities may evolve based on organizational needs and business priorities.