In this role, you will act as the bridge between shopper and media. You will support developing and measuring the full connections strategy across our clients’ omnichannel commerce campaigns. This includes integrating retail partnerships, 3 P commerce media, consumer promotions, and instore marketing. You will also ensure alignment with national media efforts. Working in partnership with business, strategy, creative and media leads, you will help ensure each campaign is fully integrated across all touchpoints of the shopper journey as well as measuring and reporting on its performance. Responsibilities Account Management Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery Ultimate oversight for all day to day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts) Familiarity working with shopper/retail media partners such as Neptune, In. Market, Ibotta, Checkout, or similar in store / offsite shopper platforms is a plus Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments QA-ing all pre-launch campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative) Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda) Responsible for campaign reporting and developing strategic insights with clear actionable items Lead client status and reporting calls including presentation of reporting Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal) Maintain professional, productive rapport with sales representatives/media vendors Demonstrate creativity and agility when problem solving prior to elevation to Director Partner with Director to ensure that upcoming deliverables are being proactively addressed Experience managing RFPs, vendor communication, approvals, timelines, and in market execution Demonstrated ability to earn client trust through organization, responsiveness, and follow through: Confidently present plans, recommendations, and updates Proactively manage expectations, timelines, and risks Team Management Provide direction to Analyst(s) on how to strategize new campaign across all Commerce tactics and platforms Review and package for delivery to client, including full QA Serve as lead for training of new Analyst(s) and be a resource for ad hoc questions Work closely with Analyst(s) to establish priorities and manage workload Provide direction to Analyst(s) for purposes of campaign structure, budget, and targeting development Responsible for final QA before delivery to client and launch Responsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustments Qualifications 3 years of account management experience in online advertising with a focus on Direct Partnerships 1 years of demonstrated success in managing and leading people Mastery of all relevant tools for reporting, analytics, and competitive analysis Knowledge of statistical methods and testing methodology preferred Ideal candidates have worked with 3 P partners including but not limited to; Walmart, Kroger, Albertsons, Ahold