Manage all new and existing accounts, identifies and closes new business opportunities, and delivers comprehensive solutions across the full product portfolio for both In Center and Hospital. Own all accounts in assigned territory, new and existing account relationships, and represent the entire product portfolio for assigned modalities. Identify and close new opportunities by developing appropriate solutions and delivering implementation support across all customer types. Manage and nurture account relationships to drive expansion and renewals, secure wallet share and demonstrate problem solving to customers as needs arise. Engages in regular face to face customer call activity. Leads collaboration and coordination with all supporting roles to handle customer needs and expectations. Use FME sales tools daily to effectively manage prospects, existing accounts, opportunities, pipeline and forecast in an accurate and timely manner. Maintain accurate and timely management of customer contracts, including pricing adjustments and system updates. Identify market trends, threats, and opportunities using sales data and customer feedback, and develop strategic plans to improve performance and market share within assigned territory. Build strong customer relationships by delivering value-driven solutions and providing exceptional follow-up and service to internal and external customers. Support field activities, including equipment evaluations, in-services, technical demonstrations, and training, to ensure customer success. Monitor and maintain customer market share, entering and closing customer appointments and capturing relevant sales campaign data. Develop professional expertise and maintain technical and clinical proficiency across assigned modalities. Attend local, regional, and national events, meetings, and training sessions to enhance product knowledge, market understanding, and professional growth. Exercise good judgment within defined procedures and practices to determine appropriate action. Reviews and complies with the Code of Business Conduct and all applicable company compliance policies and procedures, local, state and federal laws and regulations. Assists with various projects as assigned by direct supervisor. Completes all administrative duties as assigned by direct supervisor such as accurate and timely expense reports and operates within operating expense budget. Other duties as assigned. Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.