Director of Ticket Operations & Analytics

Williamsburg

Wednesday, 10 June 2026

The Director of Ticket Operations and Analytics is responsible for the development and execution of the annual ticket revenue plan, including new season ticket sales, renewals, premium seating sales, group sales, and single-game ticket packages. This position oversees the processing of phone, walk-up, and online ticket orders; coordinates maintenance and support for all ticket office technology systems; and manages the preparation, planning, and fulfillment of ticket orders. The Director of Ticket Operations and Analytics collaborates cross-functionally with departmental leadership, the ticket office, marketing, communications, and external partners to drive revenue growth and deliver a unified fan experience. In addition, this position is responsible for producing weekly, monthly, and seasonal revenue reports, as well as developing key analytical reports that identify incremental revenue opportunities. This position also supervises hourly staff. Performance Expectations - Serve as department expert and thought leader on ticket operations strategies and the athletic department interface with fans during the ticketing process. - Drive revenue growth through data-informed ticket sales strategies. - Deliver accurate, timely reporting and actionable insights. - Maintain high standards of customer service and operational efficiency. - Ensure staff development, accountability, and performance management. - Maintain compliance with financial, operational, and institutional policies. Job Description:Required Qualifications:Bachelor’s degree or an equivalent combination of education, experience, and training. Previous experience with cash handling. Previous experience scheduling staff members for office coverage. Demonstrated competency with spreadsheet, database management and word processing software specifically Microsoft Word, and Excel. Basic accounting skills. Exemplary customer service skills. Preferred Qualifications:Knowledge of Paciolan or other ticketing software. Knowledge of financial record-keeping methods, procedures and practices. Demonstrated problem solving and strategic thinking skills. Demonstrated ability to prioritize, identify critical issues and work towards results. Additional coursework in accounting, sports management or other related. Some supervisory experience. Previous experience working in college athletics or box office.

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