Effectively attain assigned sales and revenue goals, as well as solicitation call goals. Monitor and evaluate trends within your market segment. Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards and sales metrics related. Develop a full working knowledge of the operations and policies of the hotel and applicable departments. Follows proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication and room block management Accurately produces and/or reviews all catering contracts, and/or banquet/catering event orders Listens and reads the customer; identifies needs and responds accordingly Prospects for new business through individual creativity and innovation; identifies potential leads by using a wide variety of means/tools. Weighs the value of each piece of business against hotel objectives at daily Rev. Max meeting Utilizes yield management techniques by negotiating room rates and function space commitments in order to enhance the hotel’s financial performance Uses Revenue Management resources to help make informed decisions and maximize revenue Understands revenue management principles, analyzes trends and patterns in relation to pricing, and can discuss impact on hotel occupancy, revenue and flow through Understands sales strategies and tactics of competitor hotels; effectively capitalizes on hotel’s strengths and competitor’s weaknesses Looks for ways to improve processes and enhance sales systems Responds to all leads and RFPs within 24 hours Maintains accurate and timely internal hotel communication Conducts site inspections, local sales calls and attends appropriate trade shows and client events Promotes hotel through personal involvement in community and business networking organizations Maintain strong visibility in local community and industry organizations, as applicable. Attend daily/weekly/monthly meetings and any other functions required by management. Perform any other duties as requested by the General Manager or Director of Sales.