Responsible for managing the day-to-day operations of our Consumer Public Relations programs and strategies with external agencies and internal partners (social media, influencer marketing, in-house content team, brand teams, culinary kitchens, Consumer Affairs). The Associate Manager, PR serves as a key source for media inquiries and cultivates/manages relationships with media, influencers, and key-opinion-leaders to generate positive reputation for our brands and products. This role will report to the Director Integrated Marketing and Communications. Key Responsibilities: Manage day-to-day consumer public relations activities and breakthrough campaigns with agencies and internal partners; participate in creative campaign sessions; consult on strategy documents and presentations; edit/write press releases and key messages; and create digital media press kits & mailings. Lead new products media strategy with PR agency to gain awareness. Support development and execution of PR programs that sustain campaign momentum through timely storytelling, proactive outreach, and trend-driven opportunities. Develop media outreach strategies and targeted media lists. Monitor media landscape for opportunities and respond to media inquiries. Maintain detailed internal media notes and contacts list. Support media training preparation and coordinate press interviews by developing briefing materials, managing schedules, and ensuring spokesperson readiness. Assist in managing earned influencer programs and product seeding initiatives, including identifying partners, coordinating shipments, and tracking coverage and engagement. Manage influencer relationships and work with creators and agencies to support campaigns that generate earned coverage. Support planning and execution of media and influencer events by coordinating logistics, managing guest lists, and assisting onsite to ensure smooth execution and strong brand representation. Create campaign, quarterly, and year-end reports, including KPI analysis and insights to drive future programs and ideas. Work with insights and marketing mix teams to evaluate PR effectiveness. Collaborate with social media and content teams to develop opportunistic social content to gain earned media coverage. Qualifications: Bachelor’s Degree in Communications, Journalism, Marketing, or other related field 5 years public relations experience (in-house or agency). Experience managing PR campaigns, working with social influencers/creators, and media relations. Experience managing a PR agency. Position requires strong knowledge of modern PR and emerging earned media, influencer relations, and social media. Vendor management experience. Exceptional interpersonal and influence skills are necessary. Incumbent will routinely interact with internal and external customers, so solid business acumen and strong oral and written communication skills are essential. Incumbent must be able to establish and maintain cooperative relationships, lead projects and cross-functional teams. Strong project management and organizational skills; able to work under pressure and with firm deadlines. Self-motivated with a positive and professional approach. Strong oral, written and presentation skills. Proficient in Microsoft applications (especially PowerPoint). Experience working with digital/social media required. Analytical and conceptual problem-solving skills and able to make data-driven recommendations. Ability to adjust and adapt to fast-paced environment. Consumer Products Industry experience preferred